Question 1

What is local SEO for multi-location businesses?

Accepted Answer

It's the practice of helping every physical address a business operates rank in Google Maps and local search, using a separate Google Business Profile, a distinct location page, and its own reviews for each site.

Question 2

Should each location have its own Google Business Profile?

Accepted Answer

Yes. One profile per physical address, never merged and never created for a location that doesn't genuinely exist.

Question 3

Can you remove a Google review?

Accepted Answer

Only if it breaks Google's own policies, such as being fake, spam, or unrelated to your business. A negative but honest review generally stays up, and a thoughtful public response does more for your reputation than a removal request.

Question 4

How do you send customers a Google review link?

Accepted Answer

Pull the direct link from your Google Business Profile's review request tool and send it by text, email, or a printed QR code right after a good experience.

Question 5

How long do Google reviews stay up?

Accepted Answer

Indefinitely, unless the reviewer deletes it, Google removes it for a policy violation, or the reviewer's account is closed.

Question 6

Does this apply to businesses outside the United States?

Accepted Answer

Yes. The same core rules for Google Business Profile, reviews, and location pages apply wherever Google Maps operates, including Canada and the UAE.

Question 7

How many reviews does one location need to show up in AI search results?

Accepted Answer

There's no official number, but some research points to roughly 150 reviews per location as a rough threshold where AI tools begin naming a business by name in local recommendations.

Multi-Location SEO

Local SEO for Multi-Location Businesses: Maps & Reviews

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