Question 1

What is a multi location SEO content strategy?

Accepted Answer

It is a plan for what content every business location needs, in what order, and how those pages link together so each address can rank on its own instead of competing with the others.

Question 2

How many location pages do I need?

Accepted Answer

One real page per physical location, at minimum. Service area businesses without a public storefront can use Google's service area targeting instead of creating a page for an address that does not exist. A brand with only two or three locations can sometimes fold them into one services page for now, but that stops working the moment a fourth location opens.

Question 3

Do I need a blog for every single location?

Accepted Answer

No. A shared blog can serve the whole brand. Location pages handle the address specific content, and blog posts handle broader questions that apply everywhere.

Question 4

What is keyword cannibalization and how do I avoid it?

Accepted Answer

It happens when two pages on the same site compete for the same search term. Avoid it by giving every location page its own primary keyword tied to its own geography, then checking Search Console for overlap over time.

Question 5

Does a multi location SEO content strategy work for franchises and enterprise brands?

Accepted Answer

Yes. The architecture stays the same at any scale. What changes is the calendar, since a franchise with hundreds of locations needs a prioritized rollout instead of publishing everything at once.

Question 6

How does content strategy help with AI Overviews and zero click search?

Accepted Answer

Pages written with a plain, self contained answer near the top are the pages AI Overviews and other AI tools tend to pull from. Content strategy is what makes that structure consistent across every location instead of accidental on one page.

Question 7

Does this apply outside the United States?

Accepted Answer

Yes. The same architecture works whether every location sits inside the US or spreads into Canada, the UK, or the UAE. The keyword research changes by market. The structure does not.

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Multi Location SEO Content Strategy for Multiple Locations

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