Question 1

Is Google Ads vs Facebook Ads better for a small business?

Accepted Answer

It depends on your business type. Google Ads works better when customers are already searching for your service. Facebook Ads works better for building awareness and reaching new audiences visually. Many small businesses benefit most from starting with the platform that matches how their customers actually make buying decisions.

Question 2

Which platform has a lower cost per click in 2026?

Accepted Answer

Facebook Ads generally have a lower average cost per click than Google Ads. However, cost alone does not determine value. Google clicks often come from people with higher purchase intent, which can mean better conversion rates even at a higher cost. The better measure is always cost per actual lead or sale.

Question 3

Can I run Google Ads and Facebook Ads at the same time?

Accepted Answer

Yes, and for many businesses this is the most effective approach. Google captures people who are actively searching, while Facebook builds awareness and handles retargeting. Running both together covers more of the customer journey and tends to produce stronger overall results than relying on just one platform.

Question 4

How long does it take to see results from paid ads?

Accepted Answer

Google Ads can show results within days once campaigns are live and properly set up. Facebook Ads typically need one to two weeks for the algorithm to optimize delivery. Both platforms require ongoing testing and refinement. Expect to invest at least 60 to 90 days before drawing strong conclusions about what is working.

Question 5

What is a good budget to start with for paid ads in 2026?

Accepted Answer

A reasonable starting budget is $500 to $1,500 per month per platform, depending on your industry and competition. Some local service businesses see results with less. Highly competitive markets need more to compete effectively. The more important factor is having a clear goal, a well-built campaign, and proper tracking set up from day one.

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Google Ads vs Facebook Ads: Which Is Better for Your Business Type in 2026?

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