2 Broke Engineers
2 Broke Engineers
Overview
This eatery with a witty name and even bolder menu was aimed at a young, fun-loving crowd in Islamabad. The founders wanted a brand that reflected their irreverent take on food, infused with creativity and flavor. We were brought on board to translate that into a strong brand identity that would stand out both online and on the street.
Branding
We developed an edgy, youth-focused brand identity for 2 Broke Engineers that captures their bold personality and creative energy. The design approach centered on graffiti-style typography to give the brand a rebellious, street-smart vibe while remaining approachable and fun.
Neon-inspired colors were carefully selected to create a striking visual impact that stands out both online and offline. These colors were applied consistently across all visual assets, including social media graphics, to ensure a recognizable and cohesive presence.
Our team also designed physical branding elements, such as signage, menus, and interior graphics, to make the space visually engaging and memorable for customers. Every element was crafted to reflect the brand’s unique energy and connect with a younger, trend-conscious audience.
Performance Improvements
ROI Growth
By combining bold visuals, playful typography, and social media-ready assets, we created a complete brand system that resonates with the target audience, strengthens identity, and ensures a consistent, memorable experience across every touchpoint.
Inspired by Our Work? Let’s Build Yours
Explore the results we have delivered for growing brands. If you want the same level of strategy, creativity, and performance for your business, our team is ready to help you achieve even better results.
