Case Study "White Labelling"

What is White Labelling?

A white label service is defined as one that is provided by a third-party or contract provider. For Example, Enigma Marketing is a company based in the United States, It has numerous clients for its services. To fulfil these services, it needs to hire staff and experts. It can either do this or it can simply outsource these services to a cost-effective third party. Digital marketing companies based in developing countries are perfect for this as they can provide the service at one-third of the cost, while not compromising on expertise and professionalism. Therefore, by the process of white labelling, a company based in Global North can save its operational costs by further outsourcing to a third party in developing countries.

Alpha Digital is one such company based in Pakistan. It fulfils digital marketing services at one-third the cost for a U.S based companies, at same time maintaining a high level of competency. It empowers your brand to thrive in the digital landscape through meticulous and innovative strategies. We achieve this with thorough research, creative output and a white labelling strategy that sets you apart from your competitors. 

Benefits of White Labelling: 

By employing a white labelling strategy, it frees up our contractor’s time to focus on core business activities such as business development (getting more clients on board) while significantly lowering their costs. If U.S based companies hire staff in the U.S, it can be a highly time-consuming and costly process. Outsourcing to developing countries can be a beneficial alternative, as they can provide the service at one-third of the cost, while not compromising on skill level. This drastically saves the company costs on salaries and saves time and energy to focus on core service delivery and business operations. This strategy would naturally result in higher profit margins for the company while maintaining a high degree of efficiency. 

The Challenge: 

A USA based Digital Marketing company got a client, which was an alcohol & spirits brand. By the process of white labelling, it was then outsourced to us. The challenge for the Spirit’s brand was that it was not getting enough reach, clicks and eventually sales. Its website was slow, laggy and non-user-friendly. The client needed a branding overhaul. Their social media was not up to par, had a poor UI/UX design and was not aesthetically pleasing. They also had poor Search Engine Optimisation (SEO) and indexing which resulted in numerous errors popping up. It’s online content was not professionally written, and Conversion Rate Optimisation (CRO) was also not done on the website. Google and Meta Ads were not being run efficiently. They had poor Pay-per-Click (PPC) techniques, which resulted in them getting a less click-through-rate (CTR) and poor return on ads spent (ROAS). 

Alpha Digital’s Solution: 

Our job was to put as many eyes and ears on the brand as possible using the latest digital marketing strategies backed by real-time data. We did this by conducting a thorough audit and analysis of the client’s digital portfolio and came up with strategies to boost their digital presence. This was done by a combination of SEO, CRO, Rebranding, Website Optimization, and Pay-Per-Click strategies.  

CRO & Website Optimization:

With a modern and responsive design, optimized for the best user experience, enhanced website loading speed, we completely rebuilt the client’s legacy website and made improvements to their UI/UX. Our team put in place a content management system (CMS) with multi-device compatibility with real-time updating capability. We also used a conversion rate optimization (CRO) strategy by conducting thorough market research, and used the data received to create a better user experience and customer conversion was also increased as a result of building legitimacy and trust for the brand via showcasing its existing client testimonials, and celebrity and influencer endorsements using their products. CRO was also done by improving images, buttons etc. Over the first six months, this resulted in a 50% increase in organic traffic, more organic clicks and conversions on the website, naturally resulting in higher revenue.

Rebranding: 

We aim to create brands that leave a lasting impression on the customer’s minds, and separate you from your competitors.

What we did for this brand was giving them a complete branding overhaul. Firstly, we conducted thorough market research to identify its target market and ideal demographics. The resultant data helped us to come up with the best suited pricing and marketing strategies. We also suggested bundle options which helped them in cross selling and upselling on their website and other platforms. We suggested the proper messaging, taglines and content that went in their ads and social media posts. We updated their marketing, be it in video/Reels or static format, to reflect the product niche and their target market. We also assisted them with affiliate marketing as we found them niche specific nano, micro, and macro social media influencers to promote their product. 

Search Engine Optimization (SEO): 

Alpha Digital uses a multitude of SEO techniques which involve optimising and reviewing every line of code, image and text on the website for it to rank higher and appear more prominently on search engines. Using cutting-edge SEO strategies, we at our firm help clients to achieve quantifiable outcomes by raising their online presence and boosting natural traffic. We also used content optimisation, specifically blogs which were relevant to the subject matter, and were keyword optimised for the latest search trends. We optimised digital presence by means of thorough keyword research utilizing techniques of On/Off page SEO, developed a solid backlink profile, link building, link baiting, strategic targeted words, predictive keyword analysis, content management, and rank brain optimisation services, among others to make sure that the website ranked and drew in the maximum number of viewers. These strategies resulted in a dynamic increase in organic traffic and resultantly, sales.  

Performance Marketing: 

Using strategy powered by data-backed analysis, real-time input, and A/B testing, we placed  ads on Meta (Instagram & Facebook), Google, Youtube, Snapchat and Tiktok among other social media platforms, thereby skyrocketing the brand’s audience and potential customers. We also used pay-per-click (PPC) marketing strategies to gain more customers and conversions. This resulted in audience growth, which led to increased brand awareness and eventually higher sales. Our strategies resulted in increased impressions and traffic which led to a higher click-through rate(CTR) and a higher return on ads spent (ROAS)  

The Result: 

Brand value increase/ higher brand awareness: 

The brand value increased as we focused on growing followers on social media platforms and creating engaging content that resonated with the audience. Brand awareness grew as a result of the creation and strategic content management and placement of Google and Meta ads which drew in customers, who otherwise would not have been aware of the brand.

Website and social media traffic increased by 45%.. 

Higher Profit Margins: 

Our efforts led to the client’s sales increasing by 15% MOM. Daily clicks surged by 45%. Due to proper SEO, performance marketing and Rebranding, the customer base grew exponentially and hence, more purchases and repeat purchases were made. 

Sustained Organic growth:

The brand saw growth even when ads were not running. People on various platforms were engaging with the brand organically due to our high-quality and optimised content and social media posts. This resulted in a drastic increase in social media following across all platforms. 

Summary 

In 5 to 6 months we were able to achieve a 50% traffic increase on the brand’s website and social media pages, and a 70% increase in sales. Our proactive team provided 24/7 feedback and support. We made sure that we were available anytime, for any questions and input they may have.

In today’s increasingly globalized world, businesses are looking to increase their market share while at the same time reduce their operational costs. A great opportunity lies in white labelling strategies, where companies based in developed economies can outsource their business functions to emerging economies to save time, energy and costs. This is exactly what Alpha Digital does, and due to implementing a white labelling strategy, we were able to successfully address all our contractors’ requirements and requests, reducing time and costs incurred for them, while at the same time increasing their profit margin and market share. Our services enabled our contractor in the U.S to focus on core business activities such as on operations and business development. Our contractor was able to lock multiple businesses during this time. One of these clients was a fortune 500 company. Due to our stellar performance on the spirits brand, they had confidence in us and outsourced the digital marketing of this fortune 500 company to us which is a testament to our performance & services.